From Mixtapes to Multi-Million Dollar Moves: Who is Berner?
Berner, born Gilbert Milam Jr., is more than a rapper or entrepreneur—he’s the face of a cannabis revolution. As the founder and CEO of Cookies, Berner has built one of the most recognizable cannabis and lifestyle brands in the world, blending music, streetwear, and culture into a global empire.
What started as a seed in California’s underground cannabis scene has blossomed into an international brand with a loyal following and storefronts in major cities across the U.S., Europe, and now—Jamaica.
A Brand Rooted in Culture
Berner’s authenticity is the foundation of Cookies’ success. Unlike corporate-backed cannabis players, he came up in the industry from the ground up—first as a budtender, then as a collaborator with legendary cultivators like Jigga (creator of the original Girl Scout Cookies strain).
Berner didn’t just sell weed—he built a movement, one that resonates with people who value quality, consistency, and community. The signature blue logo became a symbol not just of premium cannabis, but of belonging to a culture that values freedom, self-expression, and hustle.
Why Cookies in Jamaica Matters
Bringing Cookies to Jamaica isn’t just a business move—it’s a cultural moment. Jamaica is globally recognized for its deep, spiritual, and historical ties to cannabis. By launching Cookies Jamaica, Berner and his team are not just expanding a brand—they’re paying homage to one of the most influential cannabis cultures in the world.
This move opens the door for:
- Collaboration with Jamaican growers and entrepreneurs
- Respectful engagement with Rastafarian and sacramental cannabis traditions
- Opportunities for locals and tourists to access a world-renowned brand—on island terms
Music, Motivation & Making Moves
While leading one of the most successful cannabis brands in the world, Berner has also released over 40 music projects, collaborating with the likes of Wiz Khalifa, B-Real, Styles P, and Mozzy. His music often reflects the same values as his business—independence, hustle, and authenticity.
In 2021, Berner revealed he was battling cancer—news that shocked and galvanized his global fanbase. His resilience and return to work has only deepened the respect he’s earned as a leader, creator, and survivor.
Berner is more than a founder—he’s a cultural connector. With Cookies Jamaica, he’s helping bridge continents and cultures through a shared love for cannabis, creativity, and community. His story is a reminder that when passion meets purpose, the impact can be global.
FAQ
Q: What is Berner known for?
A: Berner is a rapper, entrepreneur, and the founder of the global cannabis and lifestyle brand Cookies.
Q: What makes Cookies different from other cannabis brands?
A: Cookies blends premium cannabis genetics with streetwear, music, and cultural authenticity, making it one of the most recognizable lifestyle brands in the space.
Q: Is Berner involved in Cookies Jamaica?
A: Yes, Berner’s team is directly involved in the international expansion of the Cookies brand, including its entry into Jamaica.